Is Your Company Utilizing Video To Market To The Masses?
Video is one of our favorite forms for bringing in new customers and keeping existing customers engaged. There are all kinds of crazy estimates about the percentages of which video will be the main platform of internet consumption by the year 2020. In this write up we will cover the reasons your company has to be using video NOW to keep up with demand and continue to grow your business.
We have been firm believers in the power of video for years. 7 to be exact. While ranking factors and the process of getting videos ranked and viewed has changed, the fact that video consumption has not, and is continually growing.
Jordan Kasteler recently wrote a post on one of our favorite blogs - MarketingLand.com. We like what he made the title of the article - "It's time for SMBs to go all in on social and mobile video". We couldn't agree more. In his article he writes:
Jordan makes a lot of great points in his article. One of the most staggering statistics he gives is that on Mobile devices alone, YouTube reaches more Adults 18+ during prime time than any cable network does! That alone should be enough reason for some larger companies to stop putting so much money into TV ads and start making more use of online video.
We also agree with him that there is no reason that any company needs to be overly concerned or overwhelmed with just the though of making a video. It is extremely easy for any company to put out a quality video now. If your company is smaller and doesn't have the budget to hire a professional video production company, there's no reason you can't do it yourself. There are plenty of online editing sites where you can edit your own video and make it look very professional.
What Are The Components Of A Good Marketing Video?
Before you just "wing it" making your own video, you need to put in just a little thought first to make sure you are conveying the proper message and reaching or connecting with your target audience.
He gives some great advice for businesses that want to jump into video. At the end of his article we like the fact he stated that if you are not ready to implement all 7 factors, just start with what you can and then basically fill in the blanks later!
Something else that we feel we should add is that you don't have to try and make a video go viral from the start, referring to Eric's first point of a video that went viral because of a unicorn pooping rainbow ice cream. To get started you can just make a video with pictures of your work with before and after shots if you have a service type business, or multiple pictures of your products, and then voice over with a description about how your services or products can help solve your customers problems. Do not drone on about how great you are or how many awards you have received.
We briefly covered why your business needs to be using video, as well as covered a few points about how to structure your video. So get to it, don't let your competition get ahead of you by getting on the video band wagon before you!
If you would like to learn more about our video marketing services, please feel free to visit our site to find out more :)
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