What exactly is reputation management, and how can it effect your business? In this brief article we will cover what it is and why your company needs to monitor it's online presence and what your customers are saying about you and your services.
Online reputation is becoming more important for businesses of all sizes that do and don't have an online presence. Just because your company doesn't have a website, which in this day and age is ludicrous, or doesn't have a Facebook page, or Twitter account, doesn't mean that these platforms aren't important or relevant to your company.
Not only do you have to be concerned with what's being said on social media, but also the countless directories online like Yelp, Manta, Kudzu, YP.com and a host of others.
The Affect Of Your Online Reputation On Your Business
So down to the nitty gritty - let's first look at some statistics about online reviews and how they are perceived by the public. In an article done by Kent Campbell on Reputatoinx.com blog, he shares some brutal statistics:
Good information from Kent that simply can't be ignored. He also stated in his article that businesses with mostly 1 star and 2 star reviews fail to convert about 90% of new potential clients!
In Kent's article, that was mostly about what is happening with what can be found in Google search. But what about social media?
Monitor Your Social Media Reputation
Usually with social media your reviews are in the form of comments. Now there are more platforms that you need to be concerned about. The two major sites that you must monitor are of course Facebook and Twitter. Fortunately, it's easy to respond to these comments, but you must respond to these comments calmly, intelligently and most importantly - RESPECTFULLY. Get this wrong and it can cost your company thousands, if not millions in lost revenue!
Kissmetrics wrote an article with some great examples of "getting it wrong" or "reputation management failures" as they call it:
Great article for Kissmetrics. There is a lot of good information there. How you respond to unsatisfied customers and reviews for social media also needs to be applied to Google reviews and other review sites like Yelp as well.
Summing It All Up
Reputation management consists of just what it says, managing what customers are saying about your company online and giving a proper response, if required.
All to often it's something that companies and businesses think about after it's too late. Bad reviews and negative comments are on multiple platforms and sales are plummeting.
Our company prefers the avenue of "reputation marketing", which is something we will get into in later posts. So stay tuned to our site for more on how you can protect your online presence.
If you would like a free consultation about your company's online reputation, visit our site at https://www.mdimsolutions.com
via Blogger What Is Reputation Management?
We are Atlanta's Premiere Digital Marketing Company! We handle all of your Internet Marketing Needs from Website Design, Adwords Campaigns, SEO (Search Engine Optimization), Google My Business, Social Media Marketing including Video, Directory Listings and Reputation Management. Now there is no need to have several companies handle all the different aspects of your companies digital marketing - get it all done under one roof by the best - MD Internet Marketing Solutions!