Is your business using video to reach all the people that are looking for your services? If it's not, you are missing a huge audience!
Check out these stats - these are directly from YouTube themselves -
YouTube has over a billion users - almost one third of all people on the internet
YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
The percentage of Generation X that uses Youtube - 58%
The percentage of Baby Boomers that use YouTube - 43%
And this stat is just crazy - over 500 YEARS of YouTube videos are watched on FaceBook EVERYDAY!
And with people’s short attention spans these days, more people would rather watch a video than read text.
What we love most about YouTube is that a highly relevant, highly optimized YouTube video can show up in Google search as well! This is tremendous in the fact that it gives you 2 places on Page 1 of Google giving you more chances of getting the customer over your competition. This can also help with your reputation management and push bad reviews back to page 2.
There is so much that can be done with video. You can shoot a video just using your office for a back ground, shoot it with a green screen behind and put whatever background you want, and even make videos with what are known as white board drawings. The important thing to remember with any of these types of videos is that you convey to the viewer how YOU can help solve their problem. Viewers really don't care about how many awards your company has, or how many years you have been in business and all of your great achievements you have had. What they care about is how you can help them.
Video also helps the viewer connect with you on a more personal level. It can also convey more trust, especially when someone significant inside your organization is on camera, such as the owner. However, if you don't want to be on camera, you can always hire a spokes person to be on camera. Usually we suggest a woman for this since men and woman alike tend to trust women more over males according to marketing surveys.
Also with video you can add music. This allows you to create more "emotion", by adding rock, or more up beat music. That is something that you just can't do by reading or writing text.
YouTube is our favorite platform, and there are a couple of reasons.
Video marketing is something that you can do on your own. Probably the biggest tip we can give you if you choose to make your own videos is to get an external microphone. Nobody likes to watch a video where the audio sucks. We do not recommend that you create videos without at least a voice over as YouTube, Google and the other search engines see these videos as more spammy.
If you don't feel comfortable creating your own videos, or don't have the equipment, or the time, be sure and visit our main website for more on our Video Marketing services in Atlanta and our Video SEO services.
We are Atlanta's Premiere Digital Marketing Company! We handle all of your Internet Marketing Needs from Website Design, Adwords Campaigns, SEO (Search Engine Optimization), Google My Business, Social Media Marketing including Video, Directory Listings and Reputation Management. Now there is no need to have several companies handle all the different aspects of your companies digital marketing - get it all done under one roof by the best - MD Internet Marketing Solutions!