Creating Your Own Marketing Videos On The Cheap
Having your own marketing videos for your business in today's online marketing world is a must. However you may not have the funds or budget right now to higher a professional to get the job done. Maybe you have a brand new company, or maybe business has been slow. These are not reasons for you to not be using video marketing to promote your business. The truth is, with today's technology, you can produce your own videos fairly inexpensively to promote your business and help bring in some much needed revenue.
The first thing to think about is are you going to be on camera or not. If you don't mind being on camera - more power to you! Studies do show that when an actual person is in the video viewers tend to connect more on an emotional level. If you don't want to be on camera, that's not a problem either. You will just have to invest a little money in still images or purchase short video clips to get your message across. You can also make your own Power Point type pictures as well.
If you choose to be on camera, a cheap alternative to buying expensive video equipment is just use your phone, granted you have a newer smart phone. Iphones work great for this. Just remember to turn your phone sideways as not to have a small picture. Another thing that is a must if you are using a smart phone is a separate microphone to capture the audio. Microphones can be purchased for under $20 bucks. If you are creating a voice over video using stills and clips you should invest in a good microphone to record with. We say that this is a MUST because no one likes video with poor audio.
Also, If you can afford it you also want to have a stand for your phone or camera and not have someone hold the phone as not to make the video "shaky".
Next, video editing software. Newer PC's come with Windows Movie Maker, and Mac's come with IMovie. Granted you can't do a lot with these programs, but you will be able to get a basic movie produced to convey your message.
No matter which method you choose, you will probably have to shell out a little cash to get the job done.
Matt Peri wrote a post on Social Media Examiner that gives more good tips on creating your own marketing videos on the cheap:
Pretty good post from Matt and he also demonstrates using a video editor that we have never really used - YouTube's own Creator studio.
ONE WORD OF CAUTION: Do not just grab anyone's images on the web as not to incur copyright infringement letters from scum bag troll attorneys.
Over at KissMetrics, they also made a helpful post for getting your own videos done for under $100 bucks!
We especially like what they put in their post about creating a script, which is something we didn't add in our important points in the beginning of the post. It's important to have a script, even if you are on camera. There are very few people that can just do a video on the fly without going on and on, or have repeated mistakes.
If you are going to be on camera an easy way to read your script is to make bullet points and put them on a clip board underneath your camera and not to the side, and stand back far enough from the camera that no one can tell that you are reading. The closer you are to the camera the easier it will be able to tell you are reading.
So there you have it. You CAN create your own videos if you are on a really tight budget. The most important thing that we want you to take away from this post is in the words from Nike - "Just Do It!". Take action! If you don't, you will be loosing customers and sales to your competition that is.
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