Why should your business be using digital marketing? In this short article we will give you some examples of how the internet can help grow your business by increasing traffic by reaching customers where they are spending their time, and most importantly, how you are able to measure your ROI.
If you pay any attention at all to your surroundings in your daily life, it's easy to see why you should be using digital marketing to reach new customers. When you are at the mall, walking down the street, or even at a restaurant, people are on some type of device. That alone should be reason enough. For you naysayers, we will give you more.
Top Reasons You Need To Be Using Digital Marketing
We started to write out a long description, but found this article by Eleana Stylianou that she wrote on CareerAddict.com that gives 10 reasons you should be using digital marketing:
It's important to note her point 3. Everyone has a smart phone now! You need to finish reading her full article to find out more, especially points 9 and 10.
Measuring Your ROI
At the end of our last article - "What Is Digital Marketing And What Does It Consist Of?", we briefly touched on the advantage of digital marketing for measuring your marketing dollars ROI. One of the best ways to check and monitor your ROI is by using Google Analytics.
If you have never used the Analytics tool before, you may be a little overwhelmed at first, but after digging around for a little while, you will come to realize just how powerful this tool can be. This tool can give you a wealth of information.
We found a post on ValueWalk.com which gives a quick overview of what is available with this awesome tool and backs up our claim of how powerful it is, as well as pointing out other uses besides measuring ROI and traffic:
Two key take aways from the article is the ability to measure site speed as well as mobile device reports.
However there are some things that you need to do to be able to use this tool to it's maximum potential. As part of our internet marketing series of posts, we will cover this more indepth in upcoming articles. So be sure check back to learn more about Digital Marketing @ MDIMSolutions.com
via Blogger Why Your Company Should Use Digital Marketing
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