Your Brand reputation? Just what does this term mean and how does it apply to your business or company? That is exactly what we will cover in this short article.
What brand reputation really boils down to is how your company is perceived by customers or clients online, and offline. It's also involves the emotions and ideas the customers associate with your brand. It revolves around everything your company does, again not only online, but offline as well. The main components that can have the biggest effect on your brand reputation involve public relations, promotions and advertising and customer service.
This can be as simple as someone typing into Google search your company name + "reviews" and what shows up in Google My Business reviews and also reviews left on Yelp and YP.com. It can also involve what people are saying about your company on social networks and talking about your product or services.
With some careful thought and planning, you can actually use the theory of brand reputation as a great tool for marketing. If your product is used by millennials, then making your marketing campaigns stand out and geared towards them is a must. This would be done by making sure your site, product pages or service pages are mobile friendly and making use of the latest social media platforms. Then portray the image that your product or services are the coolest around, and everyone that is cool is using it.
How Is Your Business' Brand Reputation?
There are some important things to remember when it comes to your brand reputation management. Not all of your marketing campaigns will be interpreted the way you intended, or you may have a problem with a product, or for whatever reason, things go wrong.
Amanda Marie wrote a great article on Business2Community.com about do's and don'ts when it comes to your brand's reputation:
Amanda wrote a really good article. However, there is one point that she makes that we don't totally agree with. She says that you shouldn't spam search results with social media profiles and press releases. We do agree that you shouldn't just build a lot of profiles and abandon them.
We take the approach of building these properties and then pushing quality content to them. This can be extremely helpful when your company has received some bad publicity and push that bad content farther back in the searches. By building these other properties and maintaining them, you will also be able to leverage one of her other points of improving search ranking results.
How Do You Begin Working On Your Brand's Reputation?
Some companies let this first step overwhelm them. It's really not that difficult for local businesses. Angely Grecia wrote a good article on MeltWater.com that gives some great advice on taking the first steps:
Great article from Angely. We especially like that her first point about making a good first impression. That ties into what we were talking about earlier about how your brand reputation can be tied in, and to your marketing.
Summing It All Up
How your brand is perceived is extremely important to your companies survival. It can make the difference in spectacular sells, or your business going under. By managing your reviews in search, what is being said on social media, as well as "buzz" about your business, you can take your company to new heights.
To learn more, or take control of your company's brand reputation and management, visit our site @ MDIMSolutions.com
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