The Different Types Of Internet Marketing
Digital marketing, online marketing, internet marketing. Ask 10 different people what it is and what it involves and you will get 10 varied answers. Still, it's probably the most cost effective way with the best ROI for reaching the masses. There are multiple platforms for companies to reach their prospective audience across the web. In this short article we will cover a few of the most popular methods, along with our favorites.
Which type of marketing is best for you will totally depend on your field of expertise and niche.
The main types, and our favorites that give our clients the best ROI include:
These five are our favorites. But like we said in the beginning, there are a lot more opinions out there about the different types of internet marketing and what they involve. In fact some marketers actually consider Tv and radio to be forms of digital marketing.
Other Forms Of Marketing Online
There are a few other methods to get your marketing message across. Another somewhat popular form is Affiliate marketing. Susanna Gebauer wrote an article that gives a good description of affiliate marketing:
We couldn't have said it better. For most of our clientele, affiliate marketing really is viable. Susanna also backs up our point for email marketing and that it has to be for someone that is already on your list and not cold emails. She also is a marketer that subscribes to Tv and Radio as methods of digital marketing.
Another term and form that is gaining popularity is what is known as "Viral marketing". It's a bit more complex and requires a little more work, but can have excellent results and involves using video. Viral marketing is when your create a marketing campaign that is hilarious, about a "trending topic" or perhaps even weird, and then gets shared - and shared a lot! It usually causes a big spike in website traffic in a very short period of time.
Ivan Ivanov recently wrote on Business2Community about what makes up a viral campaign are current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform. He also goes on to ad:
That's a good read. We especially like his advice about before launching your attempt at a viral campaign to look at other company's failures and triumphs. It is important to note that your attempts to make a marketing campaign go viral isn't always possible.
Summing It All Up
So there you have 7 types of online marketing. If you dig around the web you will find more explanations and types, but for the best bang for your marketing dollars, the first 5 we listed are tried and true methods for all businesses.
To learn more about our internet marketing services, visit us @ MDIMSolutions.com
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