It's a common belief that all any real estate business needs is a website and - BOOM - you will have a thriving business. If you have top rankings for your site for keywords for your field of expertise, yes, it will help tremendously on the amount of leads that your Real Estate business will bring in. However, in today's day and age, if you don't have a social media presence you are missing a lot of potential clients.
Depending on your Real Estate profession will make a difference on which social media platforms will perform best for your business. For instance FaceBook, it works well for Real Estate agents. For Real Estate investors trying to find motivated sellers - not so much. We have found that FaceBook does work well for investors that are selling Lease Options.
If you have read a few of our posts you will know that we are big fans of Video Marketing. You can check out our previous post on Video Marketing Here. YouTube videos work for any type of Real Estate business, and also help your potential clients to connect with you more on a personal level if they are able to see your face.
Twitter is another platform that works well for all types of Real Estate Business'. With twitter you can grow your following by tweeting and retweeting tweets that are relevant to your business, then occasionally tweet about your Real Estate services.
There are two major things that we look at on how social media can help grow your business.
Don't just take our word for it. Here is a video by another company that explains in detail how great Social Media is -
So how do you go about using Social Media in your marketing efforts? Realtor.com made a post about using social media. Although their post is geared more towards Realtors, any Real Estate business can put these tips into practice to help grow their business (actually these are good tips for any service based company):
There it is again - the use of Video! We especially like that saying "a video is worth a thousand pictures"!
If you are attempting to handle all of your Social Media marketing on your own, you will probably want to do a little investigating first as to which platforms will work best for you. Once you figure that out you will probably only want to focus on 1 to 3 at most. Any more that that will be to much for you to handle.
Placester.com made a really long post worth reading about advanced marketing techniques for your Real Estate business, here is a small portion from it that we found important to this post:
There is no denying how important Social Media is to your business. If you aren't currently using it - you need to be, or get passed up by your competition.
If you need any help with your Social Media efforts, building of a website or getting it found in the searches, be sure and check us out for all of your Real Estate SEO Service needs :)
via Blogger Using Social Media For Real Estate Professionals
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