Can Optimizing For Voice Search Be Beneficial?
Voice search from Google has been around for a few years now and more people are adapting to it because of the ease of use over typing, especially on smaller devices. The accuracy of voice search has also increased significantly as of late, making it more appealing to more people. Is it really that important to make adjustments on your site and content for voice search? That's what we will be answering here.
According to Google, 20 percent of searches on its mobile app and on Android devices are voice searches. As with almost anything in technology, this number is sure to increase in the coming years. And with "personal assistant" tools like Alexa and Google Home purchases on the rise, it's a sure sign people like the ability to just speak instead of type.
Why Do People Use Voice Search
Why do people use voice search? Simple answer - it's easier, especially on mobile devices. Almost every person can speak faster than they type, and not get aggravated trying to type on small screens on their phones. Research does indicate that these are the top reasons, and more, that people prefer voice search which was covered by Nate Dame on Search Engine Land:
Good points from Nate. It's important that you the reader take note of his last paragraph about executives, that 90% of execs use mobile before making a purchase and that they too will soon start using voice search. For that reason alone you should want to ensure your site is ready for voice search.
So how will this affect businesses and search? This is a really good question, and if you stop and think about the possibilities, it could possibly change the entire landscape of search marketing.
That's a good read from Megan. When we at the office started brain storming about the possibilities of voice search, we have to admit that we did think that it could really wreck organic search results. However, Megan makes a strong case for multiple page 1 results based on the searcher's query. In any case, voice search is another trend that must be addressed for local businesses.
How To Optimize For Voice Search
Chances are you have been optimizing your site for regular search. 2, 3 maybe 4 keywords together. For a longtime we have been big fans of optimizing for long tail keywords to target more queries. If you have been following our advice, you are ahead of the game.
Seth Nickerson just made a great video about how to actually start optimizing for voice search that includes using long tails and more:
Great video with good actionable tips that you can start using now to get a jump on your competition. For the point he makes about using Schema, we will devote an entire article to that subject soon.
Summing It Up
Now is the time to start optimizing for voice search. There is plenty of evidence that this trend is going to grow, and if you don't optimize for it, your competition that does will beat you to the punch :o
If you are to busy to implement this or any other Local SEO tactics, contact us at www.MDIMSolutions.com for a free consultation.
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