What Does It Take To Rank In 2017?
We get this question all the time. In reality, there are a lot of variables that come into play, and what it will take to get your site highly visible in search results will vary depending on your location and niche. However, there are a few things that you MUST do to establish a foot print on the web and give your site an edge.
SEO has been around a long time, and what SEO involves has changed dramatically over the years. It is still one of the best ways to get more traffic to your site, and ultimately grow your business.
When most people think of SEO, the first thing that comes to mind is backlinks. While backlinks are still the driving force of the web, there are a lot of other factors the search engine bots take into consideration now as well. They are looking at engagement on your posts, dwell time on your site, page load time and many other factors.
Tony gives a ton of great information in that article. We really love his infographic that he has on the page and highly suggest that if you are attempting SEO on your own that you check it out and follow it! Everything he recommends in his post, we recommend, and implement for everyone of our customers as well. Mr. Messer, if you see this - well done on the article!
We must add that depending on your niche and location, a lot more may be required to get, and maintain good rankings in search results. If your business is located in a major city, or very competitive, there will be a lot more involved. In this case one of the best things you can do is really dive deep into your site as to how it functions and is structured. This can be very "geeky" and too technical for some business owners.
Search Optimization With Schema
One of the components that we see gaining strength in search results is the use of Schema, or Structured Data. Aleyda Solis wrote an article on Search Engine Land that give a good explanation of why your company should be using Schema:
She produced a great article with a lot of technical information that will make most people's head spin that aren't in the industry. However, she does give good reasons why your site should be using Schema. We would like to add that in our tests, adding Schema and structured data in the form of JSON-LD to your site can make a significant difference in how well your site ranks in search. This is because you are talking directly to the bot and telling it what your site is about without the bot having to try and figure out your site by the page content.
Summing It Up
SEO, rankings and getting visitors to your site has changed over the years, and continues to evolve. It is doable for some small business' to take on their own search engine optimization, but will take a considerable amount of time from their daily schedule that could be spent instead focusing on daily operations. It will also involve a bit of a learning curve as well. Don't let it scare you if you don't have the budget to hire an outside firm. It is important to start creating a "foot print" on the web for your brand to compete in today's online landscape.
Search Engine Optimization Tips For Small Businesses was
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