It's a common belief that all any real estate business needs is a website and - BOOM - you will have a thriving business. If you have top rankings for your site for keywords for your field of expertise, yes, it will help tremendously on the amount of leads that your Real Estate business will bring in. However, in today's day and age, if you don't have a social media presence you are missing a lot of potential clients.
Depending on your Real Estate profession will make a difference on which social media platforms will perform best for your business. For instance FaceBook, it works well for Real Estate agents. For Real Estate investors trying to find motivated sellers - not so much. We have found that FaceBook does work well for investors that are selling Lease Options.
If you have read a few of our posts you will know that we are big fans of Video Marketing. You can check out our previous post on Video Marketing Here. YouTube videos work for any type of Real Estate business, and also help your potential clients to connect with you more on a personal level if they are able to see your face.
Twitter is another platform that works well for all types of Real Estate Business'. With twitter you can grow your following by tweeting and retweeting tweets that are relevant to your business, then occasionally tweet about your Real Estate services.
There are two major things that we look at on how social media can help grow your business.
Don't just take our word for it. Here is a video by another company that explains in detail how great Social Media is -
So how do you go about using Social Media in your marketing efforts? Realtor.com made a post about using social media. Although their post is geared more towards Realtors, any Real Estate business can put these tips into practice to help grow their business (actually these are good tips for any service based company):
There it is again - the use of Video! We especially like that saying "a video is worth a thousand pictures"!
If you are attempting to handle all of your Social Media marketing on your own, you will probably want to do a little investigating first as to which platforms will work best for you. Once you figure that out you will probably only want to focus on 1 to 3 at most. Any more that that will be to much for you to handle.
Placester.com made a really long post worth reading about advanced marketing techniques for your Real Estate business, here is a small portion from it that we found important to this post:
There is no denying how important Social Media is to your business. If you aren't currently using it - you need to be, or get passed up by your competition.
If you need any help with your Social Media efforts, building of a website or getting it found in the searches, be sure and check us out for all of your Real Estate SEO Service needs :)
via Blogger Using Social Media For Real Estate Professionals
Is your business using video to reach all the people that are looking for your services? If it's not, you are missing a huge audience!
Check out these stats - these are directly from YouTube themselves -
YouTube has over a billion users - almost one third of all people on the internet
YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
The percentage of Generation X that uses Youtube - 58%
The percentage of Baby Boomers that use YouTube - 43%
And this stat is just crazy - over 500 YEARS of YouTube videos are watched on FaceBook EVERYDAY!
And with people’s short attention spans these days, more people would rather watch a video than read text.
What we love most about YouTube is that a highly relevant, highly optimized YouTube video can show up in Google search as well! This is tremendous in the fact that it gives you 2 places on Page 1 of Google giving you more chances of getting the customer over your competition. This can also help with your reputation management and push bad reviews back to page 2.
There is so much that can be done with video. You can shoot a video just using your office for a back ground, shoot it with a green screen behind and put whatever background you want, and even make videos with what are known as white board drawings. The important thing to remember with any of these types of videos is that you convey to the viewer how YOU can help solve their problem. Viewers really don't care about how many awards your company has, or how many years you have been in business and all of your great achievements you have had. What they care about is how you can help them.
Video also helps the viewer connect with you on a more personal level. It can also convey more trust, especially when someone significant inside your organization is on camera, such as the owner. However, if you don't want to be on camera, you can always hire a spokes person to be on camera. Usually we suggest a woman for this since men and woman alike tend to trust women more over males according to marketing surveys.
Also with video you can add music. This allows you to create more "emotion", by adding rock, or more up beat music. That is something that you just can't do by reading or writing text.
YouTube is our favorite platform, and there are a couple of reasons.
Video marketing is something that you can do on your own. Probably the biggest tip we can give you if you choose to make your own videos is to get an external microphone. Nobody likes to watch a video where the audio sucks. We do not recommend that you create videos without at least a voice over as YouTube, Google and the other search engines see these videos as more spammy.
If you don't feel comfortable creating your own videos, or don't have the equipment, or the time, be sure and visit our main website for more on our Video Marketing services in Atlanta and our Video SEO services.
It's extremely important to make sure that your website functions properly for your visitors, as well as the search engines. If you build your website for just the search engines, then it won't be user friendly and people will quickly hit the back button to find another site. There is a careful balance that must be maintained for Users and Search Engines. If you get it right, you will get the traffic and sales that you are looking for. We are going to cover a few different things to keep in mind when building your site or adding a page.
Probably the most important tip that we can give you now for creating web pages is to just write in a normal speech pattern and don't worry to much about stuffing keywords.
Years ago it use to work well to repeat the same keyword in your content over and over again, then create another page that targeted another keyword and do the same thing over. Now days the search engines frown upon this and will actually penalize you for doing this.
The best thing to do is just write a good page with content of at least 800 words to 2000 (the more the better). Instead of using the same keyword over and over, use LSI keywords. LSI keywords are kind of like synonyms of your main keyword.
This correlates into our next subject, making sure your website is "Mobile Friendly".
Google announced back in April of 2015 that your site needed to be mobile friendly, otherwise it would suffer in the searches. Everyone was calling this "Mobilegeddon", and really didn't turn out to be that big of deal. What it turned out to be was that if your site wasn't ready, it really only impacted the mobile searches, which is still important, but we will get to that more in a minute.
Now it turns out that Google is again updating this algorithm and rewarding sites that are Mobile Friendly. This update is rolling out over the next few months. Google does stress though that good quality content will still rank in the searches.
Okay, so enough about the search engine part of your web design. Now let's look at it for the users standpoint.
As far as content - keyword stuffing sucks, and you need to be writing your content for the end user. If you don't your users won't be satisfied and click the back button and go to someone else's site. This is bad for two reasons, 1- You aren't getting a sale or getting the user to do what you want them to do and 2 - it increases your bounce rate which is a negative ranking factor when someone hits the back button and continues their search.
Now Mobile Friendly for users. Have you ever gone to a website on your phone or tablet and have to pinch to zoom a site or continually scroll sideways to read the content? Isn't that a pain? If your site is Mobile Friendly, it gives you kind of a stripped down version of your site, or automatically resizes it for the screen size, making it more user friendly.
Here is the big kicker and why you should make sure your website is Mobile Friendly. MORE THAN HALF OF ALL SEARCHES ON GOOGLE ARE DONE WITH A MOBILE DEVICE!
And with more people using their phone for search, they are also speaking their search into their phone, which makes our first point come into play.
So if your website is keyword stuffed, or not mobile friendly, be sure and check us out for the best web design services in Atlanta.
The world of business has really changed over the past 20 years. 20 years ago the phone book, news papers, radio and television were the best places to advertise for more customers and clients for your business. In fact, they were pretty much your only options. Now there is the Internet and it has really changed everything.
Who even uses a phone book anymore? In fact I don't even have one in my house, and neither do most of the people that I know either. Years ago when we had an Auto Body shop the costs of advertising in the phone book was about $1k a month. Now with a budget of $1k for your marketing efforts you can really crush it on the web, and bring in far more customers than the phone book ever could.
Websites and Search Engines have taken the place of the phone book. People used to get their news from newspapers. Now they get their news from FaceBook. Television marketing - YouTube blows them away. Almost 1/3 of the planet is watching YouTube videos and reaches more 18 to 49 year olds than any cable network in the United States.
Now days almost everyone has a smart phone. Even people over the age of 70 now have smart phones. This gives them instant access to any services that they may need at their finger tips. If they need a plumber in a hurry, chances are they are going to search something like "emergency plumber", and if your business isn't listed in the top spot, there is a potential customer that you are losing to your competition that is at the top.
That brings us to the purpose of this post. Why it is so important to not only have a website, but also be using other social media platforms to reach your potential customers and clients, and use SEO techniques to make sure you are at the top of the searches.
The old saying of "Build It And They Will Come" just isn't so when it comes to any of your social media properties, whether it be your website, YouTube video, company FaceBook page, etc. If you just build a website it will just sit there and collect digital dust. The reality is that your internet properties have to be on page 1 of the searches to get any real results. This is achieved by performing search engine optimization techniques, on your website and social properties as well as what's known as "off-page".
It's important that your website be properly optimized to rank in the searches, but not overly optimized. If you don't have the proper structure to your website and keywords and LSI keywords (LSI is kind of like synonyms) sprinkled through out your content, you won't rank. If you put your keyword in the content to many times (over optimization), this can incur a penalty for your site from Google pushing it farther down in the rankings, or possible being de-indexed all together. The same holds true for all of your other web properties as well.
Here is what this post is all about, with the proper SEO Consultant, you can get your website, videos and other social properties to the top of the searches. In fact studies show that somewhere between 60% to 70% of all clicks go to the TOP 3 search results on page 1 of the organic searches. The rest goes to adwords at the top of the page and the other 7 listings on Page 1. Most people don't even go to page 2. That's why we say, in fun, "The Best Place To Hide A Dead Body Is On Page 2 Of Google Results!" So if you are on page 2 or farther back, your web property is sitting there, collecting digital dust.
So as you can see, you must be performing SEO services to your properties to get them to the top of the searches, more importantly to the top 3 positions on Page 1, otherwise you are missing a lot of business. If you don't have an SEO Consultant in Atlanta, please visit our contact page to find out how we can help expand your business. Until next time :)
We are Atlanta's Premiere Digital Marketing Company! We handle all of your Internet Marketing Needs from Website Design, Adwords Campaigns, SEO (Search Engine Optimization), Google My Business, Social Media Marketing including Video, Directory Listings and Reputation Management. Now there is no need to have several companies handle all the different aspects of your companies digital marketing - get it all done under one roof by the best - MD Internet Marketing Solutions!