The Different Types Of Internet Marketing
Digital marketing, online marketing, internet marketing. Ask 10 different people what it is and what it involves and you will get 10 varied answers. Still, it's probably the most cost effective way with the best ROI for reaching the masses. There are multiple platforms for companies to reach their prospective audience across the web. In this short article we will cover a few of the most popular methods, along with our favorites.
Which type of marketing is best for you will totally depend on your field of expertise and niche.
The main types, and our favorites that give our clients the best ROI include:
These five are our favorites. But like we said in the beginning, there are a lot more opinions out there about the different types of internet marketing and what they involve. In fact some marketers actually consider Tv and radio to be forms of digital marketing.
Other Forms Of Marketing Online
There are a few other methods to get your marketing message across. Another somewhat popular form is Affiliate marketing. Susanna Gebauer wrote an article that gives a good description of affiliate marketing:
We couldn't have said it better. For most of our clientele, affiliate marketing really is viable. Susanna also backs up our point for email marketing and that it has to be for someone that is already on your list and not cold emails. She also is a marketer that subscribes to Tv and Radio as methods of digital marketing.
Another term and form that is gaining popularity is what is known as "Viral marketing". It's a bit more complex and requires a little more work, but can have excellent results and involves using video. Viral marketing is when your create a marketing campaign that is hilarious, about a "trending topic" or perhaps even weird, and then gets shared - and shared a lot! It usually causes a big spike in website traffic in a very short period of time.
Ivan Ivanov recently wrote on Business2Community about what makes up a viral campaign are current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform. He also goes on to ad:
That's a good read. We especially like his advice about before launching your attempt at a viral campaign to look at other company's failures and triumphs. It is important to note that your attempts to make a marketing campaign go viral isn't always possible.
Summing It All Up
So there you have 7 types of online marketing. If you dig around the web you will find more explanations and types, but for the best bang for your marketing dollars, the first 5 we listed are tried and true methods for all businesses.
To learn more about our internet marketing services, visit us @ MDIMSolutions.com
via Blogger What Are The Types Of Online Marketing?
Your Brand reputation? Just what does this term mean and how does it apply to your business or company? That is exactly what we will cover in this short article.
What brand reputation really boils down to is how your company is perceived by customers or clients online, and offline. It's also involves the emotions and ideas the customers associate with your brand. It revolves around everything your company does, again not only online, but offline as well. The main components that can have the biggest effect on your brand reputation involve public relations, promotions and advertising and customer service.
This can be as simple as someone typing into Google search your company name + "reviews" and what shows up in Google My Business reviews and also reviews left on Yelp and YP.com. It can also involve what people are saying about your company on social networks and talking about your product or services.
With some careful thought and planning, you can actually use the theory of brand reputation as a great tool for marketing. If your product is used by millennials, then making your marketing campaigns stand out and geared towards them is a must. This would be done by making sure your site, product pages or service pages are mobile friendly and making use of the latest social media platforms. Then portray the image that your product or services are the coolest around, and everyone that is cool is using it.
How Is Your Business' Brand Reputation?
There are some important things to remember when it comes to your brand reputation management. Not all of your marketing campaigns will be interpreted the way you intended, or you may have a problem with a product, or for whatever reason, things go wrong.
Amanda Marie wrote a great article on Business2Community.com about do's and don'ts when it comes to your brand's reputation:
Amanda wrote a really good article. However, there is one point that she makes that we don't totally agree with. She says that you shouldn't spam search results with social media profiles and press releases. We do agree that you shouldn't just build a lot of profiles and abandon them.
We take the approach of building these properties and then pushing quality content to them. This can be extremely helpful when your company has received some bad publicity and push that bad content farther back in the searches. By building these other properties and maintaining them, you will also be able to leverage one of her other points of improving search ranking results.
How Do You Begin Working On Your Brand's Reputation?
Some companies let this first step overwhelm them. It's really not that difficult for local businesses. Angely Grecia wrote a good article on MeltWater.com that gives some great advice on taking the first steps:
Great article from Angely. We especially like that her first point about making a good first impression. That ties into what we were talking about earlier about how your brand reputation can be tied in, and to your marketing.
Summing It All Up
How your brand is perceived is extremely important to your companies survival. It can make the difference in spectacular sells, or your business going under. By managing your reviews in search, what is being said on social media, as well as "buzz" about your business, you can take your company to new heights.
To learn more, or take control of your company's brand reputation and management, visit our site @ MDIMSolutions.com
via Blogger What Is The Meaning Of Brand Reputation?
What exactly is reputation management, and how can it effect your business? In this brief article we will cover what it is and why your company needs to monitor it's online presence and what your customers are saying about you and your services.
Online reputation is becoming more important for businesses of all sizes that do and don't have an online presence. Just because your company doesn't have a website, which in this day and age is ludicrous, or doesn't have a Facebook page, or Twitter account, doesn't mean that these platforms aren't important or relevant to your company.
Not only do you have to be concerned with what's being said on social media, but also the countless directories online like Yelp, Manta, Kudzu, YP.com and a host of others.
The Affect Of Your Online Reputation On Your Business
So down to the nitty gritty - let's first look at some statistics about online reviews and how they are perceived by the public. In an article done by Kent Campbell on Reputatoinx.com blog, he shares some brutal statistics:
Good information from Kent that simply can't be ignored. He also stated in his article that businesses with mostly 1 star and 2 star reviews fail to convert about 90% of new potential clients!
In Kent's article, that was mostly about what is happening with what can be found in Google search. But what about social media?
Monitor Your Social Media Reputation
Usually with social media your reviews are in the form of comments. Now there are more platforms that you need to be concerned about. The two major sites that you must monitor are of course Facebook and Twitter. Fortunately, it's easy to respond to these comments, but you must respond to these comments calmly, intelligently and most importantly - RESPECTFULLY. Get this wrong and it can cost your company thousands, if not millions in lost revenue!
Kissmetrics wrote an article with some great examples of "getting it wrong" or "reputation management failures" as they call it:
Great article for Kissmetrics. There is a lot of good information there. How you respond to unsatisfied customers and reviews for social media also needs to be applied to Google reviews and other review sites like Yelp as well.
Summing It All Up
Reputation management consists of just what it says, managing what customers are saying about your company online and giving a proper response, if required.
All to often it's something that companies and businesses think about after it's too late. Bad reviews and negative comments are on multiple platforms and sales are plummeting.
Our company prefers the avenue of "reputation marketing", which is something we will get into in later posts. So stay tuned to our site for more on how you can protect your online presence.
If you would like a free consultation about your company's online reputation, visit our site at https://www.mdimsolutions.com
via Blogger What Is Reputation Management?
Why should your business be using digital marketing? In this short article we will give you some examples of how the internet can help grow your business by increasing traffic by reaching customers where they are spending their time, and most importantly, how you are able to measure your ROI.
If you pay any attention at all to your surroundings in your daily life, it's easy to see why you should be using digital marketing to reach new customers. When you are at the mall, walking down the street, or even at a restaurant, people are on some type of device. That alone should be reason enough. For you naysayers, we will give you more.
Top Reasons You Need To Be Using Digital Marketing
We started to write out a long description, but found this article by Eleana Stylianou that she wrote on CareerAddict.com that gives 10 reasons you should be using digital marketing:
It's important to note her point 3. Everyone has a smart phone now! You need to finish reading her full article to find out more, especially points 9 and 10.
Measuring Your ROI
At the end of our last article - "What Is Digital Marketing And What Does It Consist Of?", we briefly touched on the advantage of digital marketing for measuring your marketing dollars ROI. One of the best ways to check and monitor your ROI is by using Google Analytics.
If you have never used the Analytics tool before, you may be a little overwhelmed at first, but after digging around for a little while, you will come to realize just how powerful this tool can be. This tool can give you a wealth of information.
We found a post on ValueWalk.com which gives a quick overview of what is available with this awesome tool and backs up our claim of how powerful it is, as well as pointing out other uses besides measuring ROI and traffic:
Two key take aways from the article is the ability to measure site speed as well as mobile device reports.
However there are some things that you need to do to be able to use this tool to it's maximum potential. As part of our internet marketing series of posts, we will cover this more indepth in upcoming articles. So be sure check back to learn more about Digital Marketing @ MDIMSolutions.com
via Blogger Why Your Company Should Use Digital Marketing
We decided to write this article to help clear up any confusion as to what it is that our company does. It's been a long time coming, and with our new website completed, we thought now would be a great time to go ahead and publish it.
Digital Marketing, or sometimes also referred to as Online Marketing - unless you don't have a computer, tablet, smart phone or an Internet connection, you have been exposed to it in one form or another. It has become the best way for businesses of all sizes get and maintain Brand awareness as well as bring in new customers. It's the fastest growing and evolving form of marketing on the planet.
Why has digital marketing been expanding at a phenomenal rate? That's because other forms of marketing to the public have really lost their value and effectiveness in recent years. TV ads have become increasingly expensive and out of reach for most business owners. Regular radio has lost potential listeners to commercial free satellite radio and other platforms like Pandora. Even roadside billboards have lost their effectiveness because most passengers in a vehicle are on their smartphone checking out Facebook.
So exactly what is Digital, or Online Marketing?
Basically, it's an umbrella term used for several methods of reaching your audience or clients across the web. A few of the main platforms to reach your company's audience or clientele include:
There is a lot more to marketing online, but these are the basics. Now we will cover how you can reach your audience or new customers with these platforms.
Your Website: In our opinion, and many other professional online marketers, this is the most important part of the equation. Almost all of your ads, social media outreach, emails and everything will send customers back to here to learn more about your services and products. Your website also gives the first impression of your Brand.
One of the biggest assets to your website is to have a blog. You can write content for your audience (like this post). Your viewers can learn more about your company, your services or your products.
Then Local SEO comes into play. You can get your website to rank high in the search results for terms that people using the internet use to find your company's services. This can also be applied to your blog posts as well.
SEM (Ads): Ads are everywhere! You've seen them on Facebook, Twitter and every social media platform, as well as your favorite browser when you search for something on the Internet, like a service or product. It's still a good way to expand your business and your Brand. There is some debate as to if they are still viable as most people skip the ads and get to the content they are after.We feel that it's still a great method and should be combined with SEO.
Video: This is a medium that is growing very rapidly! There are all kinds of estimates on different blogs as well as research that claim crazy numbers like 80% of all internet traffic will be through video by the year 2020. While we don't think it's will be that crazy, by looking at the past history of video, it will definitely take it's lion share of marketing!
Video is extremely engaging. People have short attention spans and would rather watch the internet than read it. You can quickly inform the viewer of who you are, your service, and why they should choose you over the competition.
Social Media: This platform is growing by leaps and bounds daily as well. It seems like there is a new platform every month. However, the tried and true giants are Facebook and Twitter. Others that are really paying off with an excellent ROI are Pinterest, Instagram and LinkedIn.
Depending on what type of business you have and your projected audience will depend on which social network will work best for your company.
This is in no way an exhaustive list of all the different types of digital marketing. It is, however, our favorites and work the best for every business type that we serve and help grow.
There Are Almost As Many Different Explanations Of What Digital Marketing Is As There Are Digital Marketers!
If you read that article and saw all the different answers, you know what we mean!
But here is the kicker - with all of these types of online marketing, it is very easy to track what types are performing and giving your company a satisfactory ROI. This is explained in a fantastic, lengthy article written by Mike Tomita in his article "Measure the ROI of Digital Advertising Beyond Revenue Impact":
You need to take the time to read that full article if you are interest in some of the best ways to measure you digital marketing ROI.
So there you have the basics of online marketing. If you want to learn more about Digital Marketing, stay tuned to our website!
The post What Is Digital Marketing And What Does It Consist Of? Read more on: http://mdimsolutions.com/
via Blogger What Is Digital Marketing And What Does It Consist Of?
So what is branding? Some old school people may think of branding and applying to cows and cowboys :) A hot iron of the fire and burning an emblem on your steer to identify them from other ranchers cattle. Branding for your company is somewhat similar, only you won't be taking a hot iron and burning emblems on your computer or other places.
Branding is a must no matter how large or small your business is.
Creating Your Brand
The first thing in creating a brand for your company is your logo. In my opinion, your logo is probably the most important starting point for creating your brand. When you see logo's like the 2 red circles or bullseye for Target, or an apple with a bite out of it for Apple, you know right away who you are dealing with.
At Entrepreneur.com, they wrote a great article about things to take into account for creating your logo:
Really good article that goes on to explain more about how to create your logo including logo types and what colors to use and to avoid.
One piece of advice that they recommend, as do we, is that if your aren't very artistic go ahead and higher a graphic designer. Once you start using your logo to establish your brand the last thing you want to do is change it.
Creating Emotion To Go With Your Brand
Also notice how in Entrepreneurs article they state how Allstate's logo creates a warm feeling. This is another major part of your branding. The emotion of your brand. You can create your brand to be warm and inviting like Allstates, or fun and simple like Apple's.
One other thing to take into consideration is the size of your audience and who your audience is. You will notice in our branding that we have a logo, but on a lot of our different profiles I use a nice profile picture. The reason for this is because we don't ever intend to get as big as a McDonalds or Nike. If your company is smaller and just in one general location this may be a better option for you. The reason being is people in general prefer connecting with a person over a company.
Branding Your Website
This should seem like a no brainer, but you would be surprised at how many companies don't ad their logo in a prominent space on their website and everywhere on their site. You want your logo on every page and post of your site.
As I explained above, I also use a nice profile picture as well. It's always the same profile picture. This profile picture is also on our homepage and every page of our site, with posts the exception. You could probably ad your profile picture to your posts if you wanted to, as many authors do. I'm just sure people get enough of seeing my ugly mug:)
Beyond Your Site To Social Media
Now put your logo all across the web everywhere you can. Your Yelp listing, YP page, Kudzu and every other place you put a citation or listing for your business. (More on what citations are and how to build them here)
Then of course ALL of your social media pages. A few of the top social platforms we like and use are Google+, Company FaceBook page, Twitter and Tumblr. This actually helps 2 fold.
When it comes to branding for SEO, just look at big companies like Home Depot and Walmart. It's a fact that Google loves branding. By building a large brand you are telling the search engines that you are a legitimate business by being everywhere on the web with multiple sites.
Add Your Brand Logo Everywhere You Can
There are a few other great places that you can ad your logo.
The first place that a lot of people neglect is their Email signature. Everyone of your professional correspondences should have your logo on it in the signature line, as should everyone that works in your company.
Next, packaging. If your company delivers a physical product with packaging, put your logo there as well.
Lastly, your business cards. In addition to your logo being on your card, also consider using your branded profile picture as well. This is a great trick to get people to remember who you are. Months later they may look at your business card and wonder who you are. If you have a profile picture on your card, it's makes it a lot easier to remember.
Summing It All Up
To get started building your brand, start with a great logo. Then create the feeling and emotion that you want to go with your brand which can be tied in with your logo. Then put your logo everywhere you can possibly think of to reinforce your brand to your audience. Then by using branding as part of your SEO strategy, you will help your website with better rankings in the search engines.
via Blogger Creating And Reinforcing Your Brand
Images are important to include in your blog posts, for a few reasons. They are great for helping to break up your content as well as help "tell the story" that you are trying to convey. Good pictures also help with social engagement and shares. A couple of things that bloggers neglect to do is optimize them for SEO and speed. With this short post we will cover why you should be using images if you aren't, as well as optimizing them for SEO.
Using Images For The Reader
Everyone knows the old saying - "a picture is worth a thousand words". Images are easier to process and visitors to your site will be drawn to them. Articles with great images are also more likely to get shared more across social media platforms. When is the last time you went to a blog posts that was long or all text and just read it?
Images help break up your content and should be visually appealing. It is important however to remember to use the right image to help tell your story or convey your message. Your image should be relevant to the article and should be somehow related.
Posting a picture of some beautiful woods scene when your article is about exercising doesn't relate. A picture of someone actually exercising or wiping sweat from the forehead after exercising would be a much better choice.
Great article from James. Later in the article we really like where he talks about how images help with learning. He talks about how infographics really help with this. Yes, inforgraphics are considered images :) and are great for helping people skim your content. Read the full article to learn more about why you should be using images in your posts.
Images And SEO
So we covered why you should be using pictures. So how can they help with SEO?
The first thing is naming your images. We actually like naming our images BEFORE we upload them to our website to make it easier. Using one of your keywords that you are trying to target is good to use as part of the image name. Just don't over do it by keyword stuffing.
Rizvan Ullah, someone we have quoted before, wrote an article on Johnchow.com that explains optimizing your photos or images very well:
Great article from Rizvan, with another great point that he makes earlier in the article, and the it's important to compress your images as well.
Images Without Compression Can Hurt Your SEO
Image compression is a BIG part of the SEO equation as well. Why? If your images aren't compressed they will make your website load slower. A slow loading site is not only a turn off for visitors, but the search engines as well. Site load speed is a ranking factor.
Compressing your images is fairly easy if you are using a WordPress site as there are a multitude of plugins that will compress the images. Earlier on in Rizvan's article he lists 3 plugins and one of them is one that we use, EWWW Image Optimizer. If you don't like any of his recommendations, there are a LOT more :)
Summing It All Up
If you aren't using images in your posts - start. Our brains are wired for images. Make them relevant to your topic and also use infographics where possible. Images also help get your content shared more on social media. And by taking the time to find some great images you can help boost your website search engine ranking as well!
via Blogger How Using Images Boosts User Engagement And SEO
So you just spent some time or money on creating a new company video. So what do you do with it now? Just let it sit on your desktop and collect digital dust? Just leave it on whatever platform you chose to upload it to and HOPE someone views it and takes action? In this short article we will cover a few things you can do with your new business videos to help increase visits to your site and increase sales.
First, let's consider what your video is about. Did you create a video that explains your business and who you are? If so, then a great starting point for the video is on your website. Studies show that websites with a video on the homepage rank higher in the searches.
Your homepage is also a great place if your video is about your company and who you are. This type of video will actually help the viewer trust you more over your competition that doesn't have a video on their site.
If your video is about your services, product overview or product demonstration, consider making a separate page on your website to showcase all of your videos.
Using my favorite example, a plumber, ideally you would have separate pages for hot water heater replacement, new construction, and so on. It would be great to have a separate video for hot water heater replacement and have that at the top of your page for hot water heater replacement. A video that demonstrates how careful your company is and your guarantees will always convert higher than your competition that doesn't have a video on their page.
Optimize For Google
If you have followed any of our previous posts or checked out our site, you should know by now that YouTube is our favorite platform for our marketing videos. Why? Well, YouTube now reaches more 18-49 year olds than any cable network. AND, with proper optimization of your channel and your video, your video can rank in Google search. Read our previous post "YouTube SEO"
This is a great place to start with any video that explains your services, or a video that is meant to drive sales. It may be a little more difficult to get the video to rank for some niches than others, but well worth the effort.
If you made a video that has customer testimonials, then this is another must. You need to get the video ranked for "Your Business Reviews". People are constantly searching business reviews. Again, studies show that people are much more likely to click on a video thumbnail over text. This is also a GREAT way to help with your online reputation management as you can help push bad reviews back a page by having multiple customer testimonial review videos on the first page.
With YouTube as your platform, you can also connect your website to your channel. This allows you to have clickable annotations directly inside your video so that the viewer can click through to your site, from inside the video! These annotations work on almost platforms that the video is shared on without stripping out the clickable annotations.
There are also what is called "cards". These cards work pretty much the same way as annotations, except that they also work on most mobile devices with the exception being mostly Apple devices.
Of course social media! Post that video everywhere you can! It's almost like social media was created for video and vice versa. Your company Facebook page, Twitter, LinkedIn and every other platform you have. Depending on the type of company video you made will depend on the results that you get from social media.
If your video is about your company, then posting this video across social media helps with your branding. This works well, even with "boring" type niches. Check out this snippet from Cameron Uganec over at HootSuite:
That's a great post from Cameron, and I suggest you read the full article that gives even more reasons and ways to use your videos.
Videos that show the inner workings of your business and show the human side of your business are GREAT for social media. People don't like connecting with businesses, they like connecting with other human beings :) Also remember to ASK for shares and likes of your video to help get it out to more potential customers.
Summing It All Up
Optimize that video! Get it ranked in the searches. If it's a video about your business and who you are, get it ranked for your company name. If it's about your services, name it your service, i.e. "hot water replacement Marietta" and get it ranked for that. Testimonials - "Your Business Reviews". And lastly, don't forget about the all mighty social media card and ASK for shares. Until next time :)
via Blogger What To Do With Your New Business Videos
The post Will Regular Blogging Help Generate Traffic To YOUR Site? was
Blogging. Some people love to write, others hate it. But the question we want to address here is will blogging on a regular basis really help drive traffic to your website? The short answer is Yes. But, you have to do it properly, otherwise you are just putting up content without helping drive visitors to your site. This will more than likely be the first in a series about blogging.
The first thing to make sure that your posts drive traffic is to know how to create engaging content to get people to read and ultimately share your content.
Catchy And Curious Post Titles
The first part of your blog post, and probably the most important is the title. Writing engaging titles that sparks interest with your audience is a must.
One of our favorite tactics for this is making our title a question, such as the title for this post. In our opinion it really helps spark the interest of potential readers, especially to people that are really seeking the information that your blog post is about.
Rizvan Ullah wrote a post on JohnChow.com that can give you some more great ideas as far as how to write great titles to increase click throughs, including another favorite of ours and we should use more often, using numbers:
Great post from Rizvan. He also covers more about how he uses questions to drive user engagement as well as using superlatives and being to the point. If you are having problems coming up with engaging titles, read the full article.
When it comes to writing the article itself we really like Rizvan's point of being to the point. With some business types or niches, it's even possible to help tell a story. I don't want to get to in depth about how to write, as this post is more about will blogging get you more traffic and how.
Social Media Shares
One of the most important reasons that we want a catchy title is for our next point, sharing and getting your content shared on social media. A lot of local search engine optimization companies skip or don't even address the importance of using social media.
Using social media is part of our core SEO strategies. After all, our objective is to drive more traffic to your site and get more sales. You really don't care where the traffic or sales come from, as long as they come.
So once you have crafted and posted your new article, go ahead and share it on your social media profiles, especially your business profiles (which you should definitely have!). And here is the kicker, ASK people to retweet, share and like your content. Studies show that asking people politely such as "please retweet" or "please like and share" can practically double the amounts of retweets and shares a piece of content gets. We don't think the search engines put a lot of weight on likes but they do on shares, so the more shares the better. For more on likes vs shares, check out this post - "Will Social Media Help With Your SEO?"
So to sum it up with social media, the more shares, the more eyes that will be on your content driving more traffic to your site.
Okay, so we have a good post that is being shared across social media and your site is getting more traffic. However, there are some things that you MUST avoid to keep people from bouncing off or clicking the back button and leaving your site.
Avoid Making These Mistakes!
One of my biggest pet peeves is pop ups. Everyone has seen them. You are looking for some information, a headline gets your attention, you visit the site, and right away you are bombarded with a pop up trying to get you to sign up or buy something. Then sometimes there are multiple pop ups, one right after the other. Sometimes you can't even find the "X" to click out of the darn thing. In those cases, I always hit the back button.
Another turn off and sure way to get someone to leave your site in a hurry is to many ads. Over at ProBlogger, they recently made a post that gives you some excellent tips of things to avoid on your blog that talks more about advertisements:
Be sure and read that full article as it really has some great tips as to what to avoid with your blog to help keep people on page and not click the back button.
It's funny that earlier in that article another thing that makes them "hate" a blog is pop ups. I'll give you one more tip with pop ups, because we know that they do work. In my honest opinion, the best place to have them is when someone is getting ready to leave your page. That way they have had the opportunity to absorb your content, and if you did a good job, maybe they will subscribe, or do whatever it is that you want them to.
In my honest opinion, if you craft your post correctly with good titles, Yes, they will help generate traffic to your site by getting more clicks in the organic searches as well as getting shared more across the social media networks. More clicks + more shares = MORE TRAFFIC AND MORE SALES!
via Blogger Will Regular Blogging Help Generate Traffic To YOUR Site?
Looks like Google is changing things up once again. Imagine our surprise at that! Google is always mixing things up, sometimes for the better, and other times for the worse. This time Google is changing the local 3 pack to a 2 pack with a twist.
It hasn't been that long since Google changed from the 7 pack to what is now the 3 pack. If you don't know what we are talking about, it's when you search for a business service and something like this pops up in the search:
That was a search for Marietta plumber and what was returned.
Now Google is going to change this to a 2 pack, with a really big twist. It will still be a 3 pack, although now the top spot will be an ad! So in the example above, the listing of Roto-Rooter would be an ad.
How much will it cost? Well that remains to be seen. We can bet that it will cost a pretty penny since the snack pack generates so many leads.
How will this impact Google and the user performing the search? Well obviously it will be great for Google as they will make more money from local businesses trying to bring in more customers. For the user on the other hand, probably not so good. There is a good chance that a business that isn't that reputable could potentially end up in the 3 pack.
Can you blame Google? After all, they are a business and make a lot of money from ads. We would have preferred to see them leave the pack at 7, then take one away for ads, but we don't have any control over what they do.
How Do You Get Into Google's Snack Pack?
So how can you combat this? If you still want to be in the 3 pack, one of the best ways to get there and stay there is by getting a lot of citations with the correct name, address and phone number of your business listed everywhere.
These citations are places like YellowPages.com, Kudzu, Manta and Yelp to name a few. The more of these citations you have, the better your chances of being listed in the 3 pack. However, it is extremely important to make sure that your business information is listed EXACTLY the same way across all platforms. For instance, if your address is 1234 Main Street, and that was how you listed it in Google, you would want to make sure that you listed your address that same way across all platforms and not abbreviate Street for St.
There is some debate, as usual, if getting more good reviews will help get you into the 3 pack. We tend to lean towards no on that, since you can do a search for a business service and businesses with less reviews than others will rank higher in the pack.
Try Google's Featured Snippets
There is another way to get top listings however. And this is something that has been around for a very short time and SEO's debate whether or not it is beneficial to creating leads or not. It's Google's Featured Snippets.
Here is what Google has to say about this feature:
Here is an example when we searched how to unclog a drain:
Notice that it comes before any of the listings? Pretty cool. Take notice also that there is a link in the snippet to the website where the information was taken from.
Will you be able to rank a featured snippet for something like "Atlanta Plumber" or "Roswell Electrician"? Probably not. However, if you can do some serious keyword research you can increase your chances for these snippets popping up in different places.
Ryan Clutter wrote an article in Search Engine Journal that explains the best ways to increase your chances of getting featured in these snippets:
Ryan makes a lot of great suggestions in the article. One suggestion that he makes that we really like later in the article is making your long tail keyword search query (what your intended audience is searching for) your H2 tag. That's super slick! If you are performing your own SEO, you need to read the entire article so you can be equipped better for featured snippets.
So if you are bent on staying in the 3 pack, more citations to keep you there. We would highly suggest that you also take into consideration on making posts on your site that can possibly get you into the featured snippets. After all, it can help increase the chances of driving more traffic to your site, which is what we are after anyhow.
Be sure and contact us if you are in need of an online marketing company to help handle all of your SEO needs :)
via Blogger Google’s 3 Pack Changing To 2 And What You Can Do
Long gone are the days of the "wild west" on the internet. In the old days you use to be able to just throw up any old piece of content that was keyword stuffed and didn't have good or relevant information for the person performing the search.
As the search engines become smarter and actually learn, your website, or whatever property you are trying to rank in the searches, must be all about quality. Your site must provide good quality and informative information for the person performing the search as well as fresh information for the search engines.
When it comes to quality, there are two things that you must always pay attention to for your site. You need to have quality content on your site and quality backlinks pointing to your site. Backlinks AND content in the form of regular posts are a key factor in search engine rankings.
First, lets look at quality content. When it comes to posts that you write they need to be informative as well as trying to stay on topic as much as possible. To find good quality content for your site you can post what's new in your industry. You can also post about new things inside your own company.
In some industries it may be hard to come up with new content to publish frequently enough, which brings us to "content curation", or basically copying and pasting part of another blog's material in your post.
It's okay to go ahead and copy a part or small section of someone else's content and add it to your post as long as it makes sense and adds value to your content. We will go more in depth on content curation in a later post, as this topic deserves a post all on it's own.
However, one thing that you must do when copying someone else's content, and is very important, is to make sure that you give a link back to the original source as not to receive cease and desist letters from angry publishers. It's only fair to give someone credit for their material. You can learn more if you research the Digital Millennial Copyright Act.
A few good questions that you can ask yourself about the content you are thinking of publishing are found in a post by Search Engine Land:
There are a lot of good points in this article. We also agree with a point that is made later in the article about content freshness, which we touched upon earlier about making posts with recent industry news. There is also more in the post that is good information about how Google is now providing what is know as "direct answers" and how people feel differently on whether or not it is beneficial for their websites.
Okay, so now you have a good idea about creating good quality content for your Website SEO campaign. Now on to Backlinks.
Back in the "wild west" days of the internet, the quality of your backlinks didn't matter so much, or really at all. The more backlinks that you had, coming from any source was.... good. The links could come from sites that were total spam or link farms. The sites didn't even have to be relevant to your site or the link didn't even have to be in a post or page that was relevant to your site.
Not so much the case anymore. Now days the general rule with links is quality over quantity is far better. Just a hand full of backlinks from highly relevant and trusted websites is better than a bunch of backlinks from sites that have nothing to do with your niche. For example a link coming from a contractors site to a dental site.
The definition of a quality backlink from Webopedia is basically just that:
Because these quality backlinks are harder to get is one reason that the cost of SEO campaigns continues to rise.
And to be clear, we don't care what anyone says about backlinks. Backlinks continue to drive the web, and without them your site will not rank. Google is working on other methods into their algorithms to help the search engine giant decipher who's website should get top rankings, but is probably still years off.
So how do you get these quality backlinks? We found an article that has some great tips for someone that is trying to do SEO on their own. The article was written by Bamidele Onibalusi on the blog ShoutMeLoud.com
That's a good article on places to get some quality backlinks. We agree with all of his methods EXCEPT link exchanges. Link exchanges can be very risky, which is one reason he may suggest that you put the other person's link on another website. This can help you from getting penalized by Google on your site, but at the same time make upset the person your are exchanging links with.
So there you have it. As the search engines become smarter, quality must be a key part of you SEO campaigns. The search engines are understanding your content and when it sucks, they just won't rank it. After all, it is Google's aim to return the best possible information for a person performing a search for a keyword or keyword phrase as to keep users using their engine over their competition.
via Blogger Why Your SEO Campaigns Should Revolve Around Quality
Almost everyone knows that emotionally charged marketing videos have a far greater impact on viewers than boring videos with someone just standing there talking.
An emotionally charged video can mean the difference between the viewer taking action, i.e. calling for your services or filling their online shopping cart, or just clicking the back button to go to someone else's site or video.
In this short article we will cover 2 very simple things that you can do to help make your company marketing videos more engaging.
Make Use Of B Roll Footage
The first thing that you can do in creating more emotion is by using what's called in the business as "B-Roll". What is B roll? The real short answer is additional footage inserted as a cutaway to help tell a story.
For instance, let's say you own a roofing company. While you may have yourself or a spokesperson in front of the camera talking about how your company replaces a roof you carefully inspect all of the underlying decking. While you are talking this would be a good time to cut away to footage of your crew that actually has the shingles stripped from the roof and are inspecting the decking.
Basically you can use B roll to just get your message across by VISUALLY explaining and keep changing what's on the screen to help keep the viewer engaged.
If you are new to creating videos it can be hard to figure out what would make good B roll for you to use. Michael Maher wrote an article on shutterstock that can help you with making b roll of the person you are interviewing for your video:
In that article Michael has some pretty good tips for getting b roll of the interviewee. But we think and know there are a lot more ways to get good b roll for your video.
At Indiewire.com they recently posted this about other great ideas for getting b roll:
So those examples will give you some good ideas and starting points as to where and what to make your b roll shots of for your company video.
Add Some Great Music
The second thing to help make your marketing videos more engaging - MUSIC! We know we have mentioned this before in other posts, but it bares repeating.
Take a horror flick for instance. There is always some dumb ass kid that is wondering around a haunted house and is getting ready to peak around the corner. How ominous would the scene be without the scary music? The same goes with your company videos, although you may not want to use scary music from a horror flick!
Danny has some great tips about picking the right music for your video. We especially like his advice of making a rough edit and then finishing the video and making the video "match up" to the music.
One word of caution - don't pick just any music to add to your video. Make sure you have the correct license and permission to use the music. Failure to do this can result in a couple of things happening, which are rather unwanted.
One, YouTube will recognize that the music is copyrighted and allow advertisements on your video. The advertisements can and probably will be your competition! Secondly, repeated copyright infringements can get your videos deleted and your channel deleted by YouTube.
There are several places that you can get totally royalty free music on the web. The YouTube audio library is one, just check if there is attribution required. You can also do a Google search to find a lot of places where you can get music.
So there you have it. The top 2 ways to make your company's marketing videos more engaging. Just add some B roll and music and your videos should produce more sales and calls versus your competition that fails to use them :)
via Blogger Tips For Making Company Videos Emotionally Engaging
Your website is incredibly important. It will give your potential clients and future customers their very first impression of you and your business. For that reason you need to make sure that your site is appealing and easy to navigate with strong calls to action to get the most out of it and convert visitors to your site into sales.
But what are the basic components and must haves of a website to get the most conversions? That's what we will cover in this short post.
First and foremost your site MUST be mobile friendly. You have no idea of what type of device people will be using to view your website. Phones, tablets and desktop versions must all be equally easy to navigate.
Studies now show that over half of all searches are done on mobile devices. There is nothing worse than viewing a website on your phone and having to pinch to zoom and scroll sideways to read the content.
Just a few short years ago you had to make a separate website that was for mobile devices and was rather expensive because of the double work involved. Not so much the case anymore.
The easy way to overcome this obstacle and make you site mobile friendly is by making your site Responsive. With WordPress this is generally an easy task as many of the themes you have to choose from are now responsive right out of the box. Being mobile friendly is also a big ranking factor for Google.
Attention Grabbing Visual Aspects
When people first visit your website they need to see and be able to recognize your brand right away. You want to etch into their minds your company for the services that they need. One way that we like to accomplish this is with what is known as a slider. If you visit our Website Design page you will see an example of this.
Something that you need to keep in mind is that if your site isn't attention grabbing, the visitor will simply click the back button and continue their search. You need to tell people who you are and why they should choose you over your competition for their business. Multiple high definition images as well as your own videos will help keep people on your site and get them to call you.
How YOU Can Solve THEIR Problem!
Don't sell yourself short on content. Your site needs to have enough content that explains what you do and how you can help solve their problems, as well as why YOU are the best choice.
There is a lot of debate as to how many words you should have on a page. For SEO purposes, the more the better. But that isn't so for human readers.
People have very short attention spans these days and want to get the information they need quickly and move on. Forget everything you learned about writing in school. Short paragraphs with only a couple of sentences work best so that people are able to "skim" your content.
Easy To Find Contact Information
Don't hide your contact information. Make it very easy to find and in multiple places. In probably 95% of all instances, your website is there to help generate new customers and sales. If they can't find your contact info what good is your website?
It's best to have a link to your contact page in the menu, on the sidebar and also inside your content where it makes sense. You also need to tell people what to do such as "Call Us!" or "Email Us" etc.
Social Media Integration
Social Media is dominating the internet. People like to share content as well as see what their friends are sharing. By having social media icons on your site you are increasing the chances of visitors sharing your content.
This actually has several benefits.
If you are going it alone on building your own website, make sure that you have these 5 items on your site to get the most out of it for sales and conversions. Yes, there is a lot more to building a website, but these are the essentials.
All of these are easy to implement, but you would be surprised at how many sites we run across that leaves out one, if not more of these necessary components.
via Blogger The Must Have Basic Elements Of A Website
Social media and SEO. There has been a lot of discussions on other forums and between SEO's for years as to whether or not Social media properties can help with your SEO. In this short post we will cover what we know and understand about how social media effects your SEO for websites and videos, and ultimately, your bottom line.
Social Media Benefits Besides SEO
What we do know about social media is that people are using it. Social media isn't going anywhere anytime soon. Will Facebook go the way of MySpace? Maybe, maybe not. But you can bet your last dollar that there will be another platform to take it's place.
So strictly from the standpoint of being able to expand your listening audience, you should most definitely be using social media. People are searching for reviews about your company before they choose you for the particular service that they need, and social media helps provide more reviews and exposure.
We also need to look at social media from the search engine side of things, as far as helping to establish who you and your business are. By having multiple social media properties that are branded with your brand, you make it much easier for Google to identify your company and your brand.
If you don't have any social media properties you are making it much more difficult for Google to justify your company and some suggest that the lack of social media properties are a negative signal to hold back your rankings.
Now if you do have multiple social media properties like a company Facebook page, LinkedIn company page and so on, Google see's these pages and can connect them with your brand. Now when someone does a search for your company, hopefully not only will your website show up, but also your top social media profiles.
One way that our company ensures that this is the case is by connecting all of the sites together where possible as well as adding schema markup on the website telling the search engines that all of your social properties are related to your website.
Then there is also the fact that most of these social media sites have the ability to perform searches from inside their platform. This makes it possible for people to find your services right inside of which ever platforms you decide to use.
Another point to take into consideration is that with social media profiles properly set up AND being active on the sites will also help drive traffic to your site, which is also known as Click Through Rate. Studies show that CTR is definitely a big ranking factor in the search engines, only behind backlinks. More people to your site should result in more sales as well, if you have a site with good calls to action.
So there really are some great reasons that you should be using social media to help grow your company and ultimately your bottom line, whether or not there are any SEO benefits for your website.
Social Media Likes And Shares
Now on to what we do know about the relationship between social media and SEO. As we stated above, it helps reinforce your brand with Google. In our testing we find that this alone does help with SEO as it reinforces to Google that you or your site is not just another spam site. Most spammers don't go through all the trouble of creating multiple social profiles and creating a brand.
What about likes and shares? We have tested both together as well as independently, and have seen some fairly dramatic results.
With Likes, be it on Facebook or Google+, we really didn't see any significant gains. However with shares, that's a totally different story. With social shares we did see a dramatic increase in rankings in Google search. This was very easy to see with video rankings, which makes sense to some degree.
We do know that when a video is shared on another profile that it becomes another embed. For quite some time embeds have been a great way to increase search engine rankings for videos. This is what happens when a video goes viral, it gets shared over and over and viewed over and over. But does the same thing hold true for websites? The short answer - yes, to some degree.
With websites we did see better rankings over time, although be it not as fast or as dramatic as we have seen with video rankings. We did notice that the more Google+ shares that a site has does help it rank better in the searches over Facebook shares.
One last point that we noticed from our testing is that social media profiles that were more active seemed to give us better results over social media profiles that were dormant or had very few posts.
So from our testing, does social media help with your SEO - YES! But the important take away from this is that not only will social meida profiles help with your SEO, but also your Branding, as well as giving you more out reach points to bring in and attract more new customers and clients to your site. It can probably be best summed up by not looking at SEO and social media separately, but instead that the two work together and go hand in hand.
If you aren't using social media as part of your digital marketing and are looking for an Atlanta SEO firm to get it done for you, be sure and click the previous link to check us out!
via Blogger Will Social Media Help With Your SEO?
Content marketing should be a core part of your SEO strategies. Not only is it important for you or your business to be using it to help rank your website, but also to engage, inform and educate your audience, or potential clients.
Content Marketing is a CORE part of our marketing strategies as it provides great results for SEO and attracting new customers. We will cover a lot in this article, the frame work of your posts, overcoming writers block and the SEO aspects of content marketing.
First of all, who is going to write the content to go on the site. There are a couple of ways to go about this.
If you go with the first option of hiring a writer, or letting your local SEO agency write for you, they MUST understand your business. It is important that they have a full grasp of the services that your business provides as well as any products. This is important so that the writer can provide VALUABLE information to the readers.
If you go with the latter option of writing the content yourself or someone inside your firm to write, then you don't have to worry as much about the knowledge of the company services or products.
You do however want to make sure that you are writing valuable content that people want to read. The last thing that you want to do is to look at content marketing as a chore and to be just putting up content to add content. Sure it may help with your rankings, but then you are missing the other half of the equation of engaging customers and only getting half of the value of content marketing.
Content Marketing "Frame Work"
So you maybe saying to yourself - "I haven't written a thing since College, I have no idea as to where to start or how to structure my articles". Not a problem, I actually found a great article by Sonia Simone on CopyBlogger.com that lists the frame work of what makes good online content:
That's a great article from Sonia, and we really like point number 2. Giving your content personality. To many times people write dull, boring information that they hash out. Sometimes it can be difficult to write so that it's not boring with some topics, but like anything else, the more you practice, the easier it will come.
It's also worth noting that later in the article she also writes that keeping SEO in mind is also important.
Over Coming Writers Block
So now you have the "framework" of making a good article. But what the heck do you do if you run into writers block? It happens to even the best writers. I'm sure Stephen King doesn't just sit down and blast out book after book without running into that wall every now and again.
Over at HuffingtonPost.com we found a very useful article where they asked 15 different writers what they do to overcome writers block. One of my favorites from the article is #11 - Don Purdum that backs up our previous point of knowing your business inside and out -
That is a lot of great information, and can give you a lot to write about for sometime. I fully recommend you read that full article. There are so many different ways to overcome Writer's Block in that article from so many different people. It is kind of cool to see the different things that people will do to overcome writers block.
So now you have the framework, over coming writers block and what to write about. Now let's get on with the SEO aspect of it.
Content Marketing And SEO
A lot of marketers forget about how important it is to take SEO into account for their content marketing. The biggest point I want to get across here is that writing for the reader and the search engines overlap. You can actually look at the services you provide, then look at what kind of search that service receives, then analyze the top searches for variations of that keyword and write your article around the keyword with the highest search. Ya, I know that read a little confusing :), but it's really not if you just stop and think about it. Basically all you want to do is write your article around your service keyword with the highest search volume.
Over at KissMetrics, Neil wrote a post that ties everything in this article together beautifully about why content marketing is so vital to your SEO and how it overlaps with customer engagement:
BAM! That is a FANTASTIC ARTICLE! If you are doing your own content marketing, or even have someone doing it for you, YOU NEED TO READ THAT ARTICLE! It is full of a lot of great information and insights as to how content marketing is SEO and SEO is content marketing. And for the part that we referenced - "Content marketing consists of top-notch content, written for HUMANS!" is pure GOLD.
If you aren't using content marketing to engage more new customers as well as helping your web properties to rank in the search engines, then you are missing a rather large and awesome tool. Basically you are fighting against your competition with one arm tied behind your back.
via Blogger Utilizing Content Marketing For SEO As Well As Engaging Your Audience
WordPress websites. They are all over the internet. In fact there are almost 75 MILLION of them! That number now equals out to a whopping 26% OF ALL SITES ON THE WEB. So why is that? Why would so many people depend on WordPress for their CMS (Content Management System)? That's what we will cover in this post, and why we love the platform so much :)
First of all, if you don't believe us that there are so many sites running on WordPress, go ahead and Google it! There really are some incredible statistics that you will find about the platform.
Web Design With WordPress
We think that WordPress is the easiest to use and to fully customize for your own needs. There are so many Themes out there to make the site one of a kind. It is reliable and for the most part, secure, as long as you keep your site updated! Learn more about WordPress Security in a previous post here. There are also tons of free forums that you can find to ask questions, or get help from if you run into problems if you are going it alone.
Of all those 75 million websites, they aren't just stay at home moms or dads that are blogging about their day at home, or how to cook some awesome meal on the cheap. In fact this one statistic we found pretty wild from Tom Ewer on ManageWP.com:
More businesses prefer WordPress. And from Tom's snippet above, if you don't know what PPC is, it stands for "Pay Per Click" for Adwords. We found that there are some MAJOR Fortune 500 companies that run their site on WordPress like UPS, EBay, Sony and Best Buy to name a few. So if you think WordPress won't work for your business, think again!
Ease Of Editing By Clients
We also like running WordPress not only for our own personal sites, but for our clients as well. Why? Because our customers find it very easy to go in and make changes when they need too. It is very easy to log in and change a page or a post. This may need to be done if your business has added or removed some services, or changed prices, etc.
We understand that many of you may have never used WordPress before and don't know the difference between a page and a post. A page is usually just that. A page on your website about your services, your about information, contact information, disclaimers for using the website, etc. They don't usually get a lot of changes made to them.
On the other hand posts - are exactly what this is. A short bit or snippet of information that can be used to help inform or educate your customers.
Bob Dunn just made a post over the weekend on BobWP.com that explains a little more about how to make a post or page on a WordPress blog as well as showing some of the visual editor and other working parts of a WordPress Blog:
That is a really good post by Bob and does a great job of showing you and explaining to you the basics of the back end of a WordPress website. In fact the title of the post is a little misleading as he gives you so much more valuable information. Adding images and making the most of your pages and posts.
WordPress And SEO
Lastly, we really like WordPress for the ease of performing SEO on the sites, or what's also known as "On Page Optimization". There are several plugins such as All In One SEO and Yoast that make things much easier. The first is probably more popular while the latter is more robust and also creates a sitemap for your website as well. A sitemap is just that, a map of your site for the search engines to crawl.
Google also loves WordPress. Why? Well Google really likes logical architecture on a website and WordPress is designed logically. Google also loves text based websites, which is easy to do with WordPress. Google is also trying to make the web better for all of the mobile phones and tablets searching the web and WordPress can also be made to be "Mobile Friendly" much easier than other platforms, which will give you a boost in mobile rankings.
While WordPress is very SEO friendly, it's not an end all, be all for your SEO needs for your website, but it's a good start.
So there you have it. WordPress is the preferred CMS on a boat load of Websites for good reasons. If you didn't think that it would, or will work for your business, then you need to rethink that. Just look at the examples of the big companies that are using it to run their businesses online.
If you don't already have a website for your business, or need to update your existing site, be sure and check out our web design services.
via Blogger Just How Many Websites Are WordPress And Why?
The blog post If You Think You Don’t Need YouTube Marketing Videos, Think Again! is republished from MD Internet Marketing Solutions SEO Blog
If you don't think your business can benefit from the use of Video Marketing, and more particularly, YouTube videos, then you need to think again!
We have been "preaching" for some time about how important video is to engage more customers, clients, make more sales and generally inform your audience about your services and products.
YouTube has just recently released more statistics about their service this month, and these numbers just can't be ignored. Here are a few of the biggest stats that can be applied to businesses that were released at YouTube's Annual Brandcast event on May 5th.
If you think those numbers don't matter, or that your business can't get a piece of that pie, then go ahead and sit back and watch your competition that takes advantage of YouTube surpass you!
These numbers also help prove that people want to WATCH the internet, not read it. There are some estimates that 1/3 of all online activity is now watching video.
Is your company at the top of the food chain for your field of expertise? If it is, or if it isn't, video is a great way to help increase sales, which is what every company's goal is. Do you know that a one-minute video is the equivalent of 1.8 million words of text. You need to stop and ask yourself how long would it take for you or your staff to create 1.8 million words of content?
Skyler Mills wrote an article on Grand Rapids Business Journal about he and a friend made a video and the resluts they had:
Those results are fantastic. And imagine how much reach and influence your business could have if asked by another if they could use it. It's also important to note that Skylar says for you to consider creating videos and the impact they can have, even with minimal video resources. Are we suggesting that you just create a spammy video with a couple of still pictures and no voice over? No. You will have to put some effort into the project. The important take away here is that even if your video isn't a Hollywood production, it can still ad value to your company.
At Social Triggers they also have a post that gives some reasons that video is so much better than text:
So there you have it - if you still think you don't need to be marketing with video and YouTube, then get passed over by potential clients and customers that go to your competition that does use video.
As always, if you are in need of YouTube Video Advertising for your business - be sure and contact us. We will be more than happy to give you a free consultation on how we can help increase your bottom line with Video :)
via Blogger If You Think You Don’t Need YouTube Marketing Videos, Think Again!
The following blog post Why Long Tail Keywords Are So Important To Your SEO is available on MD Internet Marketing Solutions
Why Long Tail Keywords Are So Important To Your SEO
Keywords - the basis for every SEO campaign. Target the wrong keywords and you will rank, but you may not see a decent ROI from your campaigns. Traditionally, SEO's have gone after just one to two keywords together to target. Then you have longer keyword phrases, and these are generally 3 or more words together that you are targeting. Longer keyword phrases can also be referred to as "Long Tail Keywords".
Long tail keywords are a must to be targeting in your SEO campaigns. Why? Well we are about to give you several reasons as to why you should be going after them and how much it can benefit your business.
To give you an idea of what I mean, let's look at the service our business performs as an example. "SEO" would be a rather short keyword to target. On the other hand "The Best Local SEO Consulting Services In Atlanta" would be a long tail.
So why would it be better to try and rank for The Best Local SEO Consulting Services In Atlanta over just SEO? Well, number 1 - SEO would be much harder to rank for. The reason for this is that this is going to be a "Global" search term, where as with the long tail it has a geo modifier at the end, so that I am only competing with other SEO's in Atlanta and not all over the world.
Secondly, commercial intent or buyer intent. With the keyword "SEO", the person performing the search could be looking for anything about SEO, such as "how to", or "what is". Our long tail keyword example has a lot better commercial intent. Click Here To Learn More About Keywords With Commercial Intent.
Nowadays people aren't just typing their search either. People are able to just speak their search into their phones. With long tail keywords you are getting more natural speech patterns that happen from speaking your search. Ashley Faulkes wrote a post over on Mad Lemmings that explains more on long tails and also gives another example that I like:
The very last bullet point "There is often more specific user intent" can also be interpreted as a higher commercial intent. His first bullet point -"There is less competition" means - it is easier to rank for!
So how do you come up with these long tail keywords?
The Google Keyword Planner doesn't work so well for this. You also need to remember that the planner was also created for PPC, and NOT keyword research.
If you are having a hard time analyzing and coming up with long tails on your own, the good news is that there are a few free ways of doing this.
A great way is by using Google suggests. This method is probably best done on your laptop or desktop so that you can open a Word document or Notepad to keep up with the results.
No go to Google and type in your 1 - 3 regular keywords. Once the results populate, scroll all the way down the page to the end of the ads and you should see something like this -
That is a goldmine for potential long tail keywords for you to rank for! 2 long tail keywords were produced here - search engine optimization atlanta and best atlanta seo company. Now you can also look through those results and see if there are totally different keywords that have appeared that are related to your niche. Next take those keywords and put those into the search bar and check those results as well. In no time you can have a rather large list of long tails to target!
Sometimes, depending on your keywords, as you type your keywords into the search bar, Google will try and anticipate what you are searching for, so pay attention to those results as well.
You Don't Have To ReBuild Your Website
Now you may be thinking - "Great! Now I have to completely rewrite my website!" - I promise you that's not the case.
Over at the Hosting news they just made a post that explains this:
That's pretty sweet! And easy as well. This can also make it possible for your website, or in actuality, your blog posts to rank for a lot more terms and drive a lot more traffic which equals - MORE SALES AND CLIENTS!
So to sum it all up, the biggest reasons you need to be using Long Tail keywords in your SEO campaigns are -
So get to it! Find some long tail keywords and start writing some blog posts to target them to get more traffic and more importantly - MORE SALES!
via Blogger Why Long Tail Keywords Are So Important To Your SEO
How Long Before You Get Your Site To Page 1 With SEO?
This is a question that we hear all the time, and is usually the very first question we hear from our clients, and we totally understand. Business owners want to know when they will see an ROI on their SEO efforts.
The truth of the matter is that it will always vary depending on several factors. By looking at a few of these variables your SEO company should be able to give a "guess-timate" as to when you should start seeing results. In some cases it may only be just a few months and in others - maybe a year or more.
Keywords And Location
Probably the biggest factor in how long it will take for your SEO efforts to see results is the level of competition of your keywords, or keyword phrases that you are targeting.
If you are an accident attorney in a big city, such as Atlanta, your journey to the top of the searches is going to be a long one.
But if you have a lawn care business that is targeting a small suburb, such as Kennesaw (a small city of less than 30k north of Atlanta), you will have less competition and should see faster results to getting high rankings over the accident attorney that is targeting a much larger city.
With keywords, if you are targeting very short 1 to 2 keywords for your search terms, generally it will take longer to rank as well, again depending on the level of competition in your niche. If you are going for longer tail keywords that are 3 or more words together, your chances of ranking faster increase.
Longer keyword phrases are something that you should be considering anyway, since people are able to speak their search into mobile devices now. We will get into Long Keywords in another post.
How many businesses are competing for the same keywords and keyword phrases that you are? Using our example from above - an accident attorney, this is a heavily saturated niche. There are probably thousand of accident attorneys in the Atlanta area that would want to rank for "car accident attorney".
However, if you have a brand new or cutting edge service or product, the playing field should be wide open and high rankings should come fast and easy, provided you perform your SEO correctly.
Age Of Site
How old is your website? Has it been around for a few years or is it brand new? This is also another factor. Google and other search engines will trust your site more and move it faster up the rankings if it is an older site. A brand new site tends to get held back until it develops some trust signals.
Also with a brand new site you shouldn't ramp up your SEO strategies as fast as with an older site to keep from getting penalized from the search engines. It sets off red flags if your brand new website has 100's of links all of a sudden pointing to it.
Has your website been penalized? If you have a site and it has been penalized by Google, then the chances are it's going to take longer to get your site ranked. Depending on how heavily your site has been penalized and what kind of penalty it is under, it may take it longer to get good rankings than a brand new website would. In some cases we have seen that it is more cost effective to go ahead and build a new website to start over when the previous site has been de-indexed by Google.
Fresh And Unique Content
How many pages are on your website? How many posts? Are you continually adding new posts to your site? These are big ranking factors as well and actually becoming more of a ranking factor. The greater the number of unique pages with good content indexed by Google will help you move faster. Also adding new blog posts to your site on a consistent basis is another factor. Google is giving more "weight" to websites that are continually adding good quality content to their sites.
However, don't make the mistake of just adding content to your site to be adding content. Don't have duplicate content from your site, on your site. For instance don't take content from one of your pages and add it to a post. From all of our extensive testing, and the testing of countless other SEO's, the only time duplicate content becomes a problem is when it is duplicated on YOUR website from page to page, page to post, post to post, etc.
Part of your SEO strategy should be making new posts on your site on a consistent basis. The amount of content needed will depend on your niche. For instance a landscaping company won't need as much as there isn't a lot of news about landscaping, and can probably get away with 2 to 4 posts a month. Other niches, like ours (SEO), will need more posts in excess of 3 or more posts a week. In short, the more you post unique content, the faster you will see results.
Lastly on content, don't have thin content. Pages or posts with just a few hundred words is a no-no. We recommend your pages should have at least 1000 words, and prefer 1500 to 2000 words. Your posts should be a minimum of 800 and of course the more the better, with 1500 being fantastic. We realize this isn't always possible due to some topics and 500 words will suffice. Just don't make it a habit of creating short posts.
Targeting Local or Global
In general, if you are targeting locally, you will see better rankings faster over globally, or nationally. Back to our accident attorney as an example, "accident attorney Atlanta" will get better results faster than just "accident attorney" that would be targeting nationally. Trying to target "accident attorney" globally is one of those that would most likely take years.
Search Engine Variables
The search engines themselves are constantly changing. What worked to get sites ranked a few years ago doesn't work at all now. The search engines are constantly updating their algorithms to the tune of hundreds a year. These updates can either help or hurt your rankings. A new update can either move you up, or move you down a page rather quickly. For the most part, if you are only employing white hat techniques, these updates can help move you up the rankings.
So as you can see, there are a lot of variables as to how long before your site hits page 1. But really the question shouldn't be how long before your website hits page 1, but how long before you start getting more traffic to your site and more calls. After all, increasing your bottom line and ROI is what SEO is all about, right?
If your SEO company is doing things like we do, they are not only concentrating on your website, but social media as well. Getting the word out about your services or products through social media is a fantastic way to help increase your brand authority and brand awareness. Social media sites like Twitter and a company FaceBook page are great for this as well as Web 2.0 properties such as Tumblr and BlogSpot. These are great places to reach out to new potential customers and clients and start making more sales.
So if you are hoping to see results over night, sorry, that's just not the case. In any case, if your SEO company does things the way that we do, you should start seeing an increase in sales and customers in just a couple of months. The important thing to remember with SEO is that slow and steady wins the race.
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